I had one of those moments last week when I realized just how much an impact social media has on my business.
Not only is it The Business Guild’s top marketing tool, but social media is how I meet people in the real world.
It’s my first stop to find subject matter experts, people to interview, and do research for articles.
The downside is that social media can be an overwhelming distraction on a busy day. But it is worth the effort.
In honor of social media month, I’m sharing a few simple tips how to use social media when you can’t dedicate a lot of time to it. — They’re all easy and should give you a good return on your investment.
1. Follow customers on your favorite social media platforms.
Social media is a two-way street. It’s not enough to ask for customers to follow your page, you have to follow them as well.
I know it’s not feasible to follow thousands of customers. But how many of us have thousands of active customers?
If you have a lot of clients, then choose a handful who represent your ideal client.
2. Be quick to share content, give an ‘atta boy/girl
This is especially true for consultants and professionals who provide a 1-on-1 service. Celebrate your client’s victories and share their contributions.
This is a great way to show support and get in front of their social media connections.
Remember, they’re probably connected to other professionals who fall into your ideal client category.
3. Invite them to follow and share your page
Customers can be your best salespeople and brand ambassadors. All you have to do is let them know you’re on social media and ask them to follow and share your page.
4. Plan and schedule your posts in advance
Set aside an afternoon once a month to organize and schedule all your social media posts for the month.
In addition to helping you deliver a more cohesive message, you won’t be scrambling to come up with things to share. And that will save you a lot of time.
5. Set aside 15 - 30 minutes a day
Social media marketing requires a consistent effort. If you’re scheduling posts once a month, you can get by spending 15 - 30 minutes a day to interact with customers.
If you don’t have 30 minutes every day, or every other day, think about hiring a virtual marketing assistant. They won’t be able to give the same personal interactions as you, but they can act as your brand ambassador who likes and shares your followers' content.
The last thing I want you to remember is that meaningful engagement is more valuable than likes.
Counting followers is about vanity.
There is no point in having a million followers if none of those people are your target audience and never buy your product.
I know it’s hard to ignore likes and follows, but you need to put your energy into getting in front of the right people.
These tips will help you focus on your efforts and connect with your target market.
That’s all I’ve got for this week.
Don’t forget that the summer issue of Flackery is live on the web.
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