The headline said, “Let AI create unique posts for your brand.” It sounded okay. I mean, I use AI to check grammar and review my content. Maybe it would be okay if it was scraping my website to build social media content. So I tried it.
It was an epic fail.
SEMRush’s AI Social Media Post Generator compared The Business Guild and solopreneurs to Kylie Jenner and her latest boyfriend..
I didn’t get it.
It made a valiant, or at least persistent, effort, but the comparison fell flat.
Setting aside the topic choice, the transitions were awkward and made little sense. If I had to describe it, I would say it was using trending keywords to game the search engines’ algorithms.
On the plus side, the generator did a nice job of collating and extrapolating content from The Business Guild’s homepage into a decent overview suitable for marketing. But the trending news parallels weren’t relevant and made little sense for promoting The Business Guild.
I guess if I was struggling to find a story idea, I could have used some of the generated content as a starting point.
It would have required a lot of editing, but I could have made it work. Fortunately, Lisa and I are never stuck for story ideas.
However you look at it, AI is here to stay. It has the potential to be a fantastic time-saver for small business owners, but it’s not there yet.
In case you're wondering, here's the AI generated post based on The Business Guild's public homepage.
Welcome to The Business Guild – 1/27/23🎉
Who are we? We are you. We are a community of solopreneurs and micro-business owners, navigating and growing our businesses amidst shifting landscapes.
Just as Kylie Jenner and Timothée Chalamet have been juggling their schedules to balance their new-found romance and their individual pursuits, we understand the need to balance in the world of business. Entrepreneurs often have to juggle between different aspects of a business, sometimes looking for the perfect moment to "go public" with a new product or service, just as Jenner and Chalamet chose Beyoncé's concert to launch their relationship.
At The Business Guild, that moment of 'going public' comes alive when our members unveil their innovative solutions and business ideas within our supportive community. Our platform provides the perfect arena for solopreneurs and micro-business owners to showcase their business ventures, seek advice, network with other business minds or even find a potential business partner!
In the same way that Jenner and Chalamet found their moment in a crowd full of people who appreciated their declaration, The Business Guild is here to help you find your own audience that appreciates your business passion and vision.
Come and be a part of us @ The Business Guild. Traverse your business journey with the right company and let's pioneer the change together. Let's show the world what it means to be a solopreneur or a micro-business owner!
Feel free to visit our website thebizguild.net for more information.