Over the years we've tried MailChimp, Constant Contact, Sendinblue, and Moosend.
Each has their own unique features and challenges. With the exception of Moosend, any of these industry leaders would meet the needs of the average micro-business owner with a modest sized mailing list.
MailChimp and Constant Contact are both well-established and provide the standard features you need in an email service provider (ESP) as well as many advanced tools. Our only real issue with these ESP is their price. MailChimp does offer free and budget options, but once you start adding on features the price can jump steeply.
We also still like Sendinblue for anyone looking for an entry-level ESP.
Their free plan includes an impressive list of features that will meet or exceed many business owners needs.
They provide a solid service for the average user. The only reason we dropped them was because we wanted advanced reporting and didn't want to pay $65/month for the Premium plan to access one feature.
Until recently, Moosend was our all-time favorite because of the ease of use for setting up campaigns and mailing lists. We also loved their customer service and campaign reporting options.
That all changed when they updated their business model.
Their new pricing plans were still well within most people's budgets, but we found the quality of service dropped substantially within weeks. Instead of user-friendly products and stellar customers service, there were suddenly billing issues, disruptive changes to the user interface, and customer service was no longer willing to help with anything.
These are the services we've used in the past. With the exception of Moosend, we'd reccommend any of them as being worth a look.
We are currently testing MailerLite. We're happy so far, but haven't used it long enough to provide an informed opinion beyond their pricing. (It's good. 😀)
The thing to remember is that the ESP you choose has to meet your company's needs.
There are dozens of ESPs for almost every need and budget. The only way to choose the right one is to understand what you need, what you want, and what you’re willing to compromise.
When you've got your list narrowed down to two or three, give them a try.
Once you've tested all their features, you'll know pretty quickly which is the winner.